Thursday, February 26, 2015

Top 8 Resume mistakes that prevent you from getting hired!




I got my resume reviewed after my first year of college and to my amazement all she said was that she would change the format on how I list the dates of my jobs. That was her only feedback. I left with a little pep in my step, feeling pretty proud about my resume. Now it's a few years down the road and I look back at that resume and remember how awful it was! I can only hope that it was her first day on the job or that she didn't want to see the downhearted look on my face after she told me it was the worst resume she has ever seen. Either way, I've made some improvements and learned a few things along the way.

Look at your resume as a tool to market yourself. You're not only sending this out to potential employers but you're trying to make your resume rise to the top of the stack and let me tell you, the stack is very high.

Here are 8 resume mistakes that I've learned can decrease your chance at getting an interview.

8.) Lack of Structure


First and foremost your resume needs to have structure. It should have a flow to it. Remember, employers don't have time to read hundreds of resumes word for word. They're going to skim over it to pick out the major qualifications they're looking for (4 year degree, previous experience supervising, etc.) to weed out all the people who don't meet the requirements. If they can't easily find what they're looking for it's going to go in the trash. It should be easy to read top to bottom.

7.) Eliminate everything from high school


Sorry kids, but in college no one wants to hear about how you used to be the most popular kid at your school or that you were a dumb jock who played all 4 sports in high school. Think of college as a new start from the good and the bad. Leave it all in high school.
I'd say there's 1 exception to this rule: If you just moved to college and you don't have that much experience.
But don't list, "I was a letter winner in football, I did 4 years of track, I was in the Student Council." If you have to put something from high school it should be at the bottom of your resume under a heading "Leadership and Skills."

Like I said unless it's your freshmen year and you have little work experience... no one cares.




6.) Lying


This one sounds obvious but is it? If you haven't been told, a one-size fits all resume doesn't work anymore. A resume needs to be tailored to the job you're applying for. Let's be clear. That does not mean lying to get the job. Not only is it unethical, but employers are going to ask you about your jobs and if you can't answer the questions or perform the tasks you said you did at your previous job, employers will move on to the next one. Resumes can and should be tailored. If your applying for a marketing job, list the tasks and accomplishments related to marketing. It;s okay to have a few different resumes on hand.

5.) Using Different fonts (and Colors)


I reviewed a friends resume a couple weeks back who isn't a business major and they had different fonts for different headings and subheadings. This is confusing and makes it harder to read. Keep to one font. Simple. Instead of using different font's, use bold and italics. Bold your organizations you worked for and italicize the job title underneath the organization. This will make them stick out without making your resume hard to read.

4.) Keep it to One Page


My boss was looking to hire an extra staff member and he had me print off a couple potential employees resumes. When I printed the second resume, 3 sheets of paper came out of the printer and I silently scolded myself for being so wasteful. To my surprise that was one persons resume! They listed absolutely everything they had accomplished since they were in diapers. A/B Honor Roll, letter winner, clubs, girl scouts, you name it they had it listed. Do you honestly think someone is going to read all of that or care that you did tennis your freshmen year?



3.) Not a Clear Objective


Do you really need an objective? I've been told by some people that an objective is unnecessary and some have told me you should always have an objective. I believe it is essential! Look at an objective as another way to tell an employer that you are exactly what they are looking for. It's the first thing they're going to read so it needs to be strong.
Avoid being:
          Too long
          Too Vague
          Too Detailed
"Seeking a Marketing Coordinator position with XYZ Company where I can use my skills and promotions and customer service."


2.) List Accomplishments not duties


Employers want to hear what you accomplish at your job instead of what your day to day tasks are.
This is simple. Use action words at the beginning of the bullet points. Here is a list of great action words to use: ~Action Words for Resumes~

Don't say, "I write our monthly newsletter."
Instead say, "Keep our members up-to-date on promotions and upcoming events with a monthly newsletter."

1.) Spelling


THIS WILL KILL YOU!

Most job descriptions say something along the lines of, "Must have great communication skills and proper grammar." If you're like me, you're TERRIBLE at spelling and find it easy to read over mistakes. There's probably multiple grammar mistakes in this post alone. Have someone proof read your resume and then have someone proof read it again. This can be time consuming but it can save your resume from being tossed in the trash





HAPPY JOB HUNTING!!

Sunday, February 15, 2015

Social Media Don'ts!

SOCIAL MEDIA DONT'S

Social Media has become such a part of our lives that there's now marketing jobs devoted to running social media accounts. "Selfie" is a word in the dictionary and a "Selfie Stick" was one of the most popular Christmas gifts this year. We love showing off what were doing, what were wearing, what we look like, and how much fun were having.
When people share to much... this is where you run into problems.

So you just moved to college. You're free of whatever constraints your parents have bound you by for the last 18 years. What do you do next?



We have all been there. Trust Me.
According to the Harvard School of Public Health College Alcohol Study, 82% of college kids under 21 said that they drank alcohol in the last year.

I don't think parents and professionals alike would be surprised by the fact that college kids drink. Most parents have "been there done that". The difference is our parents didn't have Facebook, Instagram, Twitter, Snapchat, Pintrest, Tumblar... I mean, the list goes on and on. In this day and age were obsessed with posting everything were up to. On the positive side it allows us to connect with old friends, stay in touch with our families, and it has become incredible easy to network with bosses, employers, and coworkers. Social media should be viewed as way to market yourself. Everything you post is going to reflect how others see you. The problem doesn't arise until we start posting inappropriate things. I still have friends that say, "Well my accounts are set to private so they can't see it anyways." This just isn't the case anymore with ways we can share, like, and comment on pictures. Someone can take a picture of what you posted and send it to your boss within seconds. It's crucial you think about everything your going to post before you post it.

Here are some very EASY tips to follow:

     1.)  If you're not sure if it's appropriate.. DON'T POST IT!

     2.)  If there's something illegal in the picture

     3.)  If it could offend a large number of people

     4.)  If you're partying

     5.)  If it's to personal (TMI)

     6.) If it's something you wouldn't want your future boss to see!

dailymail.co.uk
This post seems like it would be harmless. After a parent of one of her students complained about the post on Facebook she was forced to resign because school officials viewed it as "promoting the use of alcohol."

lamebook.com
How stupid can you be? Hopefully not as stupid as this guy. While this might seem like something you would never post, either because you don't partake or YOU'RE NOT THAT STUPID, simpler things can get you in trouble just as easy.


Does this need an explanation? 


mymodernmet.com
Remember what I said about it not mattering if your account is set to private? This is the Internet guys! This was an intern who didn't show up for work and after his coworkers showed the picture to his boss he was immediately fired.


"There's not much I can do, my friends post the pictures."
Of course the majority of the time you might not even be the one posting the pictures of yourself. Scary when you think about it. Don't be afraid to tell your friends to remove the picture. Just because your friends don't care about getting a job doesn't mean you should throw your opportunities out the window. Pictures can also be reported and then they will be forced to remove them. You can hide them from your timeline and you can also untag yourself.

Maybe the easiest way to prevent it is to avoid being in the pictures in the first place.
A good rule of thumb I follow is every 4 months or so I go back through pictures and posts and I do a little "spring cleaning." Anything I don't want posted or anything I'm embarrassed by, I delete it.

Lesson number 2: Think before you post!


Tuesday, February 3, 2015

Ryan Dodge Schaben

My First Blog Post

How about a little, "get to know me". My name's Ryan Dodge Schaben and I hail from the small town of Dunlap in southwest Iowa. I'm 22 and I grew up with 3 other siblings: Austin (24), Walter (17), and Bailey (16). My mom is a clerk and my dad is an auctioneer and along with my uncles they own a livestock auction that I grew up working at when I was younger.

Working for my parents growing up had its perks and its downsides.
Cons: Who do you think would be the first employee assigned to every task? Easy…me! I also had to work on Holidays.
It was torture.
Pros: I had a way to make money. I got to hang out with my parents (They will tell you this was their torture). But most importantly, my parents taught me lessons and responsibilities about work that some kids don't learn tell they get to college and some lessons they probably don't know they taught me.

Fun Fact: My dad was the 2003 World Champion Auctioneer.
Sadly those auctioneering genes were not passed on to me.

Cliffs of Moher, Ireland
I'm currently a student at the University of Northern Iowa with a major in marketing and a minor in health promotions. I'm a marketing intern for the UNI Athletic Department.

When I'm not slaving away at the library trying to finish my degree, you can find me on the mountains snowboarding. If I'm not there I'm probably in the hospital because of snowboarding. (I separated my shoulder last year on the black diamond). If I'm not on the slope I could possibly be on a plane. I love traveling and I like to try things Iv'e never done.  I've been to 8 countries and that's not including the greatest of them all, the US of A! I have been fortunate enough to get to travel with my family and friends throughout the years visiting Canada, Mexico, Ireland, Costa Rica, Panama, Scotland, France, and England. (See some pictures from my travels)

Beaches of Costa Rica
Thankfully I did get some of my families good genes. I'm an exceptional "people person" and I like meeting new people. If there's one thing I've learned while traveling, it's being nice to someone can go a long way. You never know how their day is going, what they've been through, or what they can do for you.
That's your first life lesson: Try being a little nicer.

I also enjoy business, well the marketing side of it anyways. Hate is a strong word but man I hate accounting. Not my strong suit. I like the marketing side of business which is why I'm pursuing my degree in it. I'm starting this marketing blog not only for a class but hopefully to help people, mainly college kids, sort through all the clutter that's thrown at us about what we should be doing to get a job out of college. Were constantly bombarded with information and opinions and how to be a business professional it can be a little overwhelming. Marketing Files will be the place I talk about resumes, dressing professionally, internships, cover letters, social media, and all aspects of marketing yourself as a business professional. I'll sort through what works and what I've learned from professionals and through traveling to help you along the way.






Notre Dame Cathedral, Paris
Jungles of Costa Rica
Snorkeling in Panama

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